Recommended Readings

Principles of Community Engagement by the Centers for Disease Control and Prevention - First published in 1997, Principles of Community Engagement filled an important vacuum, providing community members, health professionals, and researchers with clear principles to guide and assess their collaborative efforts. The need for such guidance has not lessened in the subsequent years. Our health challenges continue. Support for collaborative work has grown, but with this growing support has come an increasing volume and diversity of initiatives, terminology, approaches, and literature. This new edition adheres to the same key principles laid out in the original booklet. It distills critical messages from the growing body of information and commentary on this topic. At the same time, it provides more detailed practical information about the application of the principles, and it responds to changes in our larger social context, including the increasing use of “virtual communities” and the growing interest in community-engaged health research.

Doing Democracy: The MAP Model for Organizing Social Movements by Bill Moyer - Doing Democracy provides both a theory and working model for understanding and analyzing social movements, ensuring that they are successful in the long term. Beginning with an overview of social movement theory and the MAP (Movement Action Plan) model, Doing Democracy outlines the eight stages of social movements, the four roles of activists, and case studies from the civil rights, anti-nuclear energy, Central America, gay/lesbian, women’s health, and globalization movements.

Capacity Building for Youth Led Social Change by the Ms. Foundation & Collaborative Fund for Youth-Led Social Change (CFYS) -  Launched in 2000, CFYS grew out of an effort of funders and youth practitioners to support work at the intersection of youth development, youth organizing, and gender. The Ms. Foundation was known for understanding the importance of gender in the lives of young women and men. It was one of the first foundations to promote the merging of youth development and youth organizing strategies. And, it was ready to learn and share stories about how youth organizations were combining youth development, youth organizing, and gender-based programming in their work.

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Integrating Social Marketing, Community Readiness and Media Advocacy in Community–Based Prevention Efforts by M.D. Salter, K. Kelly, and R.W. Edwards - This study examines  the role of key informant community readiness assessments in a randomized group trial testing the impact of a participatory community-media intervention. Social Marketing Quarterly, 6 (3), p 125- 137, (2000).

Paul Kivel - This social justice educator, activist and writer has been an innovative leader in violence prevention for more than 35 years. Paul Kivel has authored a variety of social justice, community organizing and anti-oppression resources, particularly for working with youth.